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Create and personalize your messaging strategy using the workshop and matrix strategies from the book.
Create a messaging strategy
Design your scripts, email templates, and weapons like case studies using our simple, proven templates.
Design your sales toolsets
Deploy the strategies with your own team using goal setting, sales process recommendations, and more from The Sales E.D.G.E. book.
Execute your sales strategy
TOOLKIT PREVIEW
TOOLS FOR EVERY STAGE OF YOUR PROCESS
Messaging
Core Power Message
Message Matrix
Workshops and Strategy
Prospecting
Scripting Templates
Email Templates
Target Account Strategy
Sales Tools
Case Studies
Success Stories
Strategic Win Account Plan
Performance
Account Reviews
Goal Setting
Sales Process Stages
THE SALES E.D.G.E.
GENE MCNAUGHTON
The Sales EDGE reframes you and your sales team's approach to business-to-business sales so you can solve those problems and deliver sales success. Author Gene McNaughton developed the EDGE selling process from his 25 years in the trenches as a salesperson, sales manager, and sales consultant training thousands of salespeople. His game-changing strategies and tactics are required reading for any executive, manager, or salesperson responsible for driving revenue and closing new business.
Our Clients
TESTIMONIALS
Otso L.
Europe, Contracting Industry Firm
"During the transformation of our reactive sales force into a world class systematic and proactive operation, Gene gave us the tools and momentum to achieve that in record time. Without him it would have taken 2-3 years longer and most likely we would have remained with lots of the typical blindspots for sales organisations, such as lack of systematical follow up process or training program."
Adrian V.
Global, Fortune 500 Services Firm
"Gene lives and breathes sales training. Whether on camera, or in person, Gene conducts his training with professionalism and insight. Gene was able to understand the unique needs of our business, and quickly develop a plan to execute. Gene's insight and sales knowledge are increasingly rare in today's business climate."
“I’ve had the pleasure of working with Gene in many capacities over the last 25 years. My appreciation for Gene’s work lies in his honesty, integrity and relentless passion to deliver sustainable results. He’s one of the sharpest business leaders, who has helped transform our company beyond our expectations. Gene is the real deal… “
Chad B.
U.S.A., Financial Services Firm
DON'T HAVE THE BOOK YET?
Purchase The Sales E.D.G.E. on Amazon today and learn detailed, step-by-step strategies for taking your sales, marketing, and service to the next level. This must-read book is key to your best sales year ever!
GrowthSmart consulting is a comprehensive consulting firm specializing in driving sustainable, profitable growth through training, systems, and process design.
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